Most of us have been brainwashed into thinking that in order to be more productive, happier, and successful, we just have to work harder and do more in order to succeed.

The notion of doing more to get more has been ingrained in our heads from birth, to school, to employment. Just work harder and you’ll succeed in life. Just sign up for classes that are difficult for you and work harder and longer to get an “A”. Put in that overtime at work and you just might get that raise or promotion.

While I’m a strong believer in hard work, most people work harder and longer at the wrong things in order to grow their business. They dismiss their natural talents, mostly because they’re not sure what their strengths are. All the while, slaving away at trying to be more productive by working on their non-talents, trying to improve their weaknesses in order to succeed.

The only way to get out of this life-long cycle of struggle is to do two things. First, begin your journey by taking a complimentary IMX DISC profile.

Second, make a list of what you consider to be your talents and your non-talents.

Basically, squeezing that trigger involves a very straightforward process of decreasing dependence on non-talents and increasing dependence on talents. I call it “maximizing your dependence on
strengths and minimizing your dependence on weaknesses.” There is a sort of math to doing this, which I call Genius Math.

The formula below captures the basics of Genius Math. It’s a matter of:

  • Adding responsibilities to your role that depend on your talents
  • Subtracting responsibilities in your role that depend on your non-talents.



• Add one Talent
• Subtract one Non-Talent
• Repeat

The responsibilities you add will be those that are not currently part of your role but will increase your dependence on your natural talents. The responsibilities you subtract will be those that currently are part of your role but that rely on your non-talents.

Using your DISC profile, identify one talent that you can increase your dependence on and identify one non-talent that you can decrease your dependence on.

It’s really as simple as addition and subtraction (i.e. add strength-based responsibilities and subtract weakness-based responsibilities).

You will do this one set at a time (one talent and one non-talent) and then just repeat the whole process until you are happy and satisfied with your performance.

Many times, management assigns responsibilities to a job arbitrarily out of convenience or even just as a random assignment (e.g.someone’s got to do it). A great many role expectations are created without much thought, if any, for the natural talents of the person.

Many times, roles are created that are looking for a superhuman set of abilities that are just down right impossible to find in one person.

I’ve seen thousands of roles that were looking for someone who was: empathetic yet detached, detail-oriented yet big-picture focused, competitive yet cooperative, compassionate yet aggressive, or strategic yet tactical.

It’s ludicrous to think that anyone could be all this. If you’re trying to increase your personal growth, your business growth, or simply trying to increase your profits, why would you spend so much time doing the things that only waste your time and provide no real productive value?

The best thing you can do to help yourself reach higher levels of performance is to change the way you fulfill a role based on what works best for you.

Often, a great deal of the competencies that managers list are purely subjective and have little to do with reality anyway. Trust me, one of the core deliverables at Innermetrix is helping corporate clients determine exactly what competencies are really needed in a given job, and many of them don’t have a clue.

Becoming more productive means working with the same objectives in mind, but finding new ways to reach them. It requires flexibility to adjust how you fill your role based on working within your strengths and delegating or removing those roles that are not a part of your core talents.